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1. Introduction
Rankifyx SEO ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with our search engine optimization services, website analysis, and digital marketing solutions.
As an SEO agency, we handle various types of data to provide effective optimization services. This policy applies to all clients, website visitors, and individuals whose data we process as part of our SEO services.
2. Information We Collect
Client Information
When you engage with our SEO services, we collect:
- Business contact information (name, email, phone, company)
- Website URLs and analytics access credentials
- Business goals and marketing objectives
- Competitor information for analysis
- Industry-specific data for market research
Website Analytics Data
For SEO purposes, we analyze:
| Data Type | Examples | Purpose in SEO |
|---|---|---|
| Technical Data | Site speed, mobile optimization, crawlability | Technical SEO improvements |
| Performance Data | Organic traffic, rankings, conversion rates | Performance tracking and optimization |
| Keyword Data | Search queries, search volume, competition | Keyword strategy development |
| User Behavior | Bounce rates, session duration, page views | User experience optimization |
Automated Collection
Through our website and tools, we automatically collect:
- Technical Data: IP address, browser type, device information
- Usage Data: Pages visited, time spent, actions taken
- Referral Data: Referring websites and sources
- Location Data: Geographic information for local SEO
3. SEO Analytics & Data Processing
Analytics Tools We Use
To provide effective SEO services, we utilize various analytics tools:
Data Processing for SEO
We process data specifically for SEO purposes:
- Technical Analysis: Identifying and fixing technical SEO issues
- Content Optimization: Improving content for better search rankings
- Performance Tracking: Monitoring SEO campaign effectiveness
- Competitor Analysis: Benchmarking against industry competitors
- Reporting: Creating comprehensive SEO performance reports
4. How We Use Your Information
SEO Service Delivery
- Conducting comprehensive website audits
- Developing and implementing SEO strategies
- Monitoring search engine rankings and performance
- Providing regular SEO reports and recommendations
- Optimizing content and technical elements
Business Operations
- Service improvement and development
- Client communication and support
- Billing and administrative purposes
- Compliance with legal obligations
- Security and fraud prevention
Marketing & Analysis
- Market research and trend analysis
- Service personalization and enhancement
- Performance benchmarking
- Industry insights development
Legal Basis for Processing
We process data based on:
- Contractual Necessity: To provide agreed-upon SEO services
- Legitimate Interests: For business improvement and service enhancement
- Legal Compliance: To meet regulatory requirements
- Consent: Where required by law and explicitly given
5. Data Security and Protection
Security Measures
We implement robust security measures to protect your data:
- Encryption: Data encryption both in transit and at rest
- Access Controls: Strict access controls and authentication
- Regular Audits: Security assessments and vulnerability testing
- Employee Training: Regular data protection training
- Secure Storage: Secure data storage with regular backups
Data Retention
We retain data only as long as necessary:
| Data Type | Retention Period | Reason |
|---|---|---|
| Client Contracts | 7 years after contract end | Legal and tax requirements |
| SEO Performance Data | Duration of service + 2 years | Performance tracking and analysis |
| Marketing Communications | Until consent withdrawn | Marketing purposes |
| Website Analytics | 26 months | Industry standard |
Third-Party Sharing
We may share data with trusted third parties for specific purposes:
- Analytics Providers: Google Analytics, SEO tools providers
- Service Partners: Technical partners for specialized SEO tasks
- Legal Authorities: When required by law or legal process
- Business Successors: In case of merger or acquisition
6. Your Data Protection Rights
You have specific rights regarding your personal data:
To exercise any of these rights, please contact our Data Protection Officer using the contact information below.
Contact Our Data Protection Team
For questions about this Privacy Policy or to exercise your data protection rights:
Data Protection Officer
Masha Levron
SEO Director & Data Protection Lead
Office Address
Vesivärava tn 50-201
Tallinn 10152, Estonia
Phone Number
+372 640 5030
Email Address
privacy@rankifyx-seo.com
We respond to privacy inquiries within 48 hours during business days
8. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending email notifications to active clients
- Posting notices on our website dashboard
- Updating our service agreements where applicable
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information and comply with data protection regulations.